Some of the best things in life are closely guarded secrets. To many people, tea is simply a rushed drink in the morning or a cooling cup on an office desk. To those in the know, however, a cup of premium tea can be the drink of the gods.
Newby Teas’ award-winning range of exquisite teas and tisanes are premium quality beverages, boasting impeccable flavour and freshness. A family-owned business with over three generations of experience in the industry, Newby Teas was the first international brand in the world to bring top quality teas to the general consumer market at reasonable prices; never compromising on quality and always putting the experience of tea in top position, Newby blends will deliver an exceptional cup every time.
Like fine wines, Newby teas have distinctive traits and impeccable standards. A state of the art facility in India ensures a complete preservation system for different teas: each variety is stored in a separate room, making cross-migration of flavour impossible. Air and humidity levels are all controlled and all Newby teas are foil-wrapped to further protect the tea on its journey from plant to cup. This process is designed in support of the overall philosophy of Newby Teas. The people behind Newby Teas believe that a tea is like a person in that it possesses its own unique character and, like a person, every tea requires the right environment and care to properly flourish and to reach its true potential.
The Newby Jasmine Blossom Tea is perhaps one of their most romantic blends. The processes behind the creation of Newby blends always look where possible to incorporate and play on the pre-existing elements of nature. The Jasmine flower, is naturally very fragrant and leaves it’s essence behind with those it touches. When making the Newby Jasmine Blossom Tea, layers of fresh green tea are placed upon a table in a special room. Interspersed between the layers of green tea are freshly picked jasmine flowers. The blenders then leave the green tea and the jasmine flowers to sleep together over night. Over night, the natural essence of the jasmine flower joins the green tea and in the morning, when the blenders return, they hand remove all the jasmine flowers and we are left with an exceptionally fragrant green tea with a naturally refreshing flavour of the jasmine.
The Newby Teas program reaches out to tea plantations all over the world that are known for their exceptional quality or the rarity of the teas which they produce. A very exciting component of the Newby Teas program is their unique selection of African teas, showcasing the beautiful characteristics and smooth flavours of the tea leaves that grow in this majestic area of the world. To represent this collection, each tea caddy features a wild African animal whose character reflects that of the tea which is inside. The Zamunga tea is represented by the mighty elephant, whose bright, gentle yet powerful character is a perfect description of this blend. The smooth, bright orthodox teas of Kenya’s Kericho highlands, produced only in limited quantity, have inspired Newby to create this special blend. Kenya is now producing some high-grown teas of excellence, earning a reputation as one of the world’s few fine tea growers.
The proud winner of twenty eight Great Taste Gold Awards, the company’s range offers a wide choice: from the delightful chocolate tea to the delicious strawberry and mango blend, Newby has an inviting range of flavours to inspire tea drinkers everywhere. Many of the teas are produced in very limited quantities, with a very small percentage of the overall crop used for speciality products.
Of recent distinction, Newby Teas has been chosen as the exclusive tea of Wimbledon and of The Lord’s Cricket match. Newby Teas can also be found in the finest hotels and restaurants all over the world including the L’Orangerie in Kensington Palace and The Goring Hotel, where Kate Middleton and her family will be staying the night before the Royal Wedding.
During a recent visit from Mr. Sethia, owner of Newby Teas, we were lucky to share in his passion as he spoke to us about the special characteristics of his tea and his dedication to providing the market with an exceptional quality product, educating the consumer pallet about what a good cup of tea should taste like.
On this visit, I found out a few additional exciting tidbits that I thought I’d share with you:
• As of recently, Newby Teas has been selected as the Official Tea of Wimbledon
• Newby Teas has also been selected as the Official Tea of The Lords Cricket Match
• On the world tea market, only a small percentage of the actual production is designated ‘top quality tea’. Newby Teas only buys from the top 3 tiers of this market, making it the best quality tea available on the market for it’s respective price point. Due to their extensive history in tea and in business, they are one of the only ones on the market able to offer the quality of tea they blend for the relative price.
• Newby Teas actually own their own tea plantations. However, if the tea produced is not deemed of good enough quality to be included in Newby Teas, they will not send any of their yield into production.